Adv. S. R. Jayadurai | CoopPeople | CoopWiki

Tenure/Life Period: Born August 23, 1964 – Present (Active Contemporary Leader)
Association and Role within Society or Entity: President of the Thoothukudi District Central Co-operative Bank.
Contributions to the Cooperative Sector: Operating in the coastal Thoothukudi district, Jayadurai adapted the cooperative credit model to meet the specific economic needs of the traditional marine fishing community and salt-pan laborers. He launched specialized low-interest loan packages that allowed small-scale fishermen to upgrade to mechanized outboard motors, safety equipment, and modern nylon nets through village fisher cooperatives. His work effectively broke the control of predatory private beach auctioneers, ensuring that coastal communities could market their daily catches directly to urban processing centers.
Awards and Recognitions: Awarded the State Level Cooperative Innovation Award in 2023 by the Department of Cooperatives for his work in expanding credit access to coastal communities.